The Unpublished David Ogilvy by David Ogilvy

By David Ogilvy

First accrued via his dedicated relations and associates as a seventy fifth birthday current, The Unpublished David Ogilvy collects a career's worthy of private and non-private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founding father of Ogilvy & Mather. nonetheless fizzing with strength and freshness greater than 25 years after it was once first released, its luck outdoor the non-public circle of buddies and co-workers it used to be created for was once, within the phrases of 1 of its editors: 'because so frequently he spoke out on vital issues lengthy prior to the group stuck as much as him; simply because all of what he says, he says so good; simply because so little of what he says within the e-book had ever sooner than seemed in print'. It comprises the speculation and perform of marketing the AGA Cooker, defined via Fortune journal as 'the most interesting revenues handbook ever written', and an interview within which he makes disclosures that even long-standing affiliates had by no means heard earlier than. it is a enterprise ebook not like the other: an easy and incisive examine matters reminiscent of salesmanship, administration and creativity, awarded in his trademark crisp prose. no matter if conscientiously ready for a lecture or as a personal shaggy dog story to a chum, his writing regularly underlines the significance of the guideline, 'it can pay an organization to be ingenious and unorthodox'.

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551–584. 16 THE MECHANICS OF SHORT SELLING will be denied. Loans in stock specials will be expensive for well-placed investors and impossible to obtain for retail investors. Specials tend to be driven by episodic corporate events that increase the demand for stock loans or reduce the supply of stocks available for loan. For example, initial public offerings, dividend reinvestment discount programs, and dividend payments of foreign companies often lead to an increase in borrowing demand and/or a reduction in the supply of available shares.

The basis is effectively the repo rate (for the period until settlement date) adjusted by the expected dividend. The basis is also referred to as the net interest cost or carry. The buyer of the futures contract pays the net interest cost to maintain the long position; the seller of the futures contract earns the net interest cost for financing the buyer’s long position. Thus, a comparison of the cost advantage to shorting single stock futures rather than using a stock lending transaction comes down to empirically determining which has the lower net interest cost.

The S&P 500 index option contract is European, while the OEX is American. Both index option contracts have specific standardized features and contract terms. Moreover, both have short expiration cycles The dollar value of the stock index underlying an index option is equal to the current cash index value multiplied by the contract’s multiple. 00. 00 × $100). For a stock option, the price at which the buyer of the option can buy or sell the stock is the strike price. For an index option, the strike index is the index value at which the buyer of the option can buy or sell the underlying stock index.

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