By Patrick Forsyth
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Additional info for Persuasive business writing: achieve results and raise your profile with better business communication
It is natural for judgements to be made, in part, on the basis of an individual’s credibility (thus you probably take more notice of your accountant on financial matters than of your bookmaker). A wealth of characteristics may be involved here, but consider just one initially. You may benefit from appearing well 38 / P E R S U A S I V E B U S I N E S S W R I T I N G organised. However well organised you may be, this is a characteristic that can be projected and, if necessary, exaggerated. And the same is true of all such factors: if you want to appear expert, experienced, approachable, prepared, caring, sincere; or as if you have done your research, explored various possibilities, minimised the difficulties or whatever.
Computer spelling and grammar checkers are very useful. Be warned, however: not every spelling is corrected (for example, their and there); and proper names and such like may need care too. Grammar checkers should not be followed slavishly, especially for the punchy style you need for some persuasive messages. Perhaps a sensible rule here is not to ignore anything highlighted as grammatically incorrect unless you can give yourself a good reason for so doing. Editing may be helped by the following: ◆ Sleeping on it (as mentioned earlier).
It easily falls into the ‘bad example’ category. Exercise So, how might it be better done? If you want to undertake a little exercise then you might pause here to have a go at rewriting it in a better manner. Alternatively, undertake a similar analysis on something of your own, or from within your own organisation, and rewrite that. Otherwise, we will leave it here for the moment, but will return to it and examine an alternative version – there is, of course, no such thing as one ‘correct’ version – later, having continued our review of how to compose persuasive words.