Marissa Mayer and the Fight to Save Yahoo! by Nicholas Carlson

By Nicholas Carlson

A page-turning narrative approximately Marissa Mayer's efforts to remake Yahoo in addition to her personal upward push from Stanford collage undergrad to CEO of a $30 billion company by means of the age of 38.

When Yahoo employed celebrity Google government Mayer to be its CEO in 2012 staff had fun. They placed posters at the partitions all through Yahoo's California headquarters. On them there has been Mayer's face and one observe: desire. yet twelve months later, Mayer sat in entrance of these comparable staff in an enormous cafeteria on Yahoo's campus and took the thrashing of her lifestyles. Her hair rainy and her tone shielding, Mayer learn and replied a chain of employee-posed questions demanding the elemental components of her plan. there has been anger within the room and, in the back of it, a question: used to be Mayer truly going so that it will do that thing?

MARISSA MAYER AND THE struggle to save lots of YAHOO! is the interior tale of ways Yahoo bought into such lousy form within the first position, Marissa Mayer's arguable upward push at Google, and her determined struggle to avoid wasting a web icon.

In August 2011 hedge fund billionaire Daniel Loeb took a protracted examine Yahoo and determined to visit warfare with its administration and board of administrators. Loeb then acquired a five% stake and started a shareholder activist crusade that may price the roles of 3 CEOs prior to he eventually settled on Google's golden lady Mayer to liberate the worth lurking within the corporation. As Mayer started to remake Yahoo from a content material corporation to a tech corporation, an inner civil battle erupted.

In writer Nicholas Carlson's able arms, this riveting e-book captures Mayer's upward thrust and Yahoo's missteps as a dramatic representation of what it takes to snatch the brass ring in Silicon Valley. And it unearths if it is attainable for an incredible lumbering tech corporation to stick appropriate in today's quickly altering company panorama.

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