International Business: Theory and Practice to Themes and by Debra Johnson

By Debra Johnson

With a difficult new method of its material, this e-book addresses overseas enterprise with globalization as its underlying subject matter. through illustrating globalization as a phenomenon that's essentially changing company method, this ebook opinions the complexities of globalization andits impression on overseas company. via doing so, it really is fullyyt in contrast to different books at the subject.International company addresses topics usually ignored by means of different books, similar to MNEs, SMEs and the data economic system, whereas encouraging enterprise scholars to enhance a extra overseas viewpoint and discard parochial trends. With this lucid process, foreign enterprise offers scholars with an built-in assessment of the sphere that's either theoretical and hugely practical.Case-studies contain: · supporting the globalization of SMEs: the OECD's Bologna constitution· China and the WTO· the pharmaceutical and the constructing global· RUGMARK: social labelling in motion· the Argentinian monetary crisis·environmental profile of Matsushita electric commercial corporation.

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This could become a salient issue if there is an internal dynamic within the process that moves states towards deeper political unification almost 34 integration lie along a continuum of six options: 1 National autonomy: almost total freedom over decision-making by governments. 2 Mutual recognition: again decentralized decisionmaking with market competition guiding moves towards common standards (notably the EU’s guiding principle of mutual recognition). 3 Monitored decentralization: limited restrictions on policy to secure international harmonization.

Of ICTs, have enabled firms to process more information at drastically reduced costs and given them greater ability to manage complex organizational structures, including extended and dispersed production and value chains. The upshot of these changes is that access to foreign markets and factors of production has improved tremendously, creating more choices about how to serve those markets and organize production. As barriers have fallen, the markets themselves have also grown, resulting in both greater opportunities and greater competitive pressures requiring firms to constantly assess their strategies to keep ahead of their competitors.

Many of these issues are discussed in subsequent chapters. KEY POINTS • There is consensus that international economies and markets have become more interdependent with fundamental implications for global governance and corporate behaviour. However, there is nothing but controversy about exactly what these implications are. 27 Part I Globalization and the international business environment .............................................................. • The growth of neo-liberalism and global governance, financial and capital market liberalization, the diffusion of ICTs and social and cultural convergence underpin the move to greater international economic interdependence.

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