Custom Nation: Why Customization Is the Future of Business by Anthony Flynn, Emily Flynn Vencat

By Anthony Flynn, Emily Flynn Vencat

Clever manufacturers comparable to Chipotle, Zazzle, Nike, and Pandora are ditching the outmoded twentieth century version of a one-size-fits-all method of delivering services. From a Netflix motion picture evening to a wedding courtesy of eHarmony, customization is altering each nook of yank existence and business.

The manhattan instances bestseller customized country is a pragmatic how-to consultant via anyone who has equipped his company at the energy of customization. YouBar founder Anthony Flynn and company journalist Emily Flynn Vencat clarify how sellers, model managers, and marketers throughout all industries can reinvigorate their companies and raise profits.

In customized country, learn:
• Why customization is essential to today’s companies and what does and doesn’t work
• the right way to include customization in new and confirmed companies to make your items stand out and sell
• What recommendations paintings for the main winning and ecocnomic customized brands

Drawing on firsthand interviews with the CEOs and founders of dozens of businesses focusing on customization, customized country finds how customization could make any enterprise stand aside and generate industry proportion, elevate revenue margins, and strengthen buyer loyalty.

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Additional resources for Custom Nation: Why Customization Is the Future of Business and How to Profit From It

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5 Moreover, because our positive achievements in life are also more or less affected by factors beyond our control ("good luck"), it would be morally reprehensible to accept the credit for them without being prepared to shoulder the blame for our failures, even though these are the result, more or less, of matters beyond our control ("bad luck"). Luck is an inescapable fact of life, and our ideas of personal responsibility to a large extent ignore it. It is only when a person's luck is abnormally good or bad that we are likely to take it into account in allocating praise or blame to them.

However, this account of the law of tort is adequate only if we concentrate on its function of dispute settlement (as opposed to its function of guiding conduct) and only if we treat court decisions as being relevant only to the actual parties to the dispute before the court. 18 Consider Donoghue v. Stevenson again. If we assume that before that case was decided, consumers in the position of Mrs Donoghue could not recover damages from manufacturers in the position of Stevenson, while after the decision they could, it becomes clear that one result of the case was to alter the distribution of resources in society by giving consumers a right of action against manufacturers which they did not have before.

Civil law is a social institution by which we organize and interpret human conduct in a particular way. A central feature of civil (or, as it is sometimes called, "private")13 law is "bilateralness" or (more euphoniously) 12 The most important interest in this last category is the interest in personal health and safety, which each human being has by virtue of being human. The point made in the text — that tort law does not create the interests it protects — is not inconsistent with the argument made below {see pp.

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